SYNC Pilates, run by instructor Sarah Ruback, is a
small private studio located in the Boston area.
Sarah came to Sefener in need of a logo, branding,
and responsive website design. For the logo, she
was looking to integrate balance and symmetry using
Sefener began with hand drawn imagery that was digitized and altered into a vector logo for a customized feel with professional appearance. Soft colors and subtle textures were used to create an intimate personal touch and imagery of ropes are reminiscent of original Pilates machines.